Brookfield Square Redevelopment Progress

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Take a look at the new and exciting changes at Brookfield Square.

November 1, 2019  |  Outback Steakhouse hosted its ribbon cutting ceremony and is now open for lunch and dinner! Welcome to Brookfield Square!

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October 24, 2019  |  The redevelopment project is complete! Brookfield Square celebrated in grand style with an official ribbon cutting ceremony, live music entertainment, swag bag giveaways, delicious food samples, and tons of fun! The Milwaukee Brewers Mascots added to the excitement. Thank you to everyone who joined in the celebration!

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October 11, 2019  |  Movie Tavern is now open! Meet Movie Tavern by Marcus: an exciting new dining and entertainment destination now open at Brookfield Square. Whether grabbing a bite during a shopping trip or catching the latest Hollywood blockbuster, we can’t wait to see you soon!

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October 7, 2019  |  WhirlyBall is now open! The two-story Brookfield Square restaurant and entertainment venue features two famed WhirlyBall courts, 8 bowling lanes with lane-side service, a 4 lane VIP Bowling Suite and a multi-level Laser Tag arena. In addition to activities, WhirlyBall also offers a full service restaurant and bar - The Pivot Room, private and semi-private event spaces and an outdoor patio and terrace.

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September 4, 2019  |  Brookfield Square, in partnership with Movie Tavern by Marcus and WhirlyBall, hosted a behind-the-scenes tour of the construction sites for the media. It was an exciting look inside the new venues which will open in October!

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August 30, 2019  |  Herzing University is open for staff and student registration, and officially opens its Brookfield campus on Septeber 4th. Take a look at the beautifully renovated space.

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August 6, 2019  |  The barricade wall at the South end is coming down and Movie Tavern's sign is going up! 

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July 29, 2019  |  Orangetheory Fitness opened today! Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. The brand new studio is located in the newly constructed South end of Brookfield Square.

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July 23, 2019  |  We can hardly contain our excitement for the amazing entertainment venues coming soon! Brookfield Square is your destination to shop, dine, and play! 

June 27, 2019  |  Construction progress is in full swing! The future locations for WhirlyBall, Movie Tavern, Merle Norman, and Orange Theory are taking shape.



Movie Tavern and the new mall entrance

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Merle Norman and Orange Theory Fitness

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We have walls up for the new Outback Steakhouse located near Uncle Julio's! Have you tried Uncle Julio's yet?? If not, it is time! Your taste buds with thank you.


Take a peek at the Brookfield Conference Center across Brookfield Square Drive!


May 23, 2019  |  Take a walk with us behind the scenes of the construction on the south end of Brookfield Square! The progress is moving rapidly now with grand opening aspirations for late summer, early fall. 

Just a General Manager and a Marketing Director having some fun on the job site - the sun and the warm weather helped!

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First, let's take a peek behind-the-scenes at WhirlyBall! This is the west side of the building. There's a ton of construction activity inside and out.

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Inside on main level - close your eyes and imagine the fun that will be had in this space! WhirlyBall, bowling, food, and drinks (to name a few).

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Not a bad view of the Brookfield Conference Center across the street! 

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This is over-the-top (literally)! Who loves a nice roof-top patio? We do, we do!

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May I present our new mall concourse. The crews are installing the concrete flooring. The opening on the left side will allow customers to see what's happening inside WhirlyBall. There is an entrance to Movie Tavern on the right side.

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Take a step into Movie Tavern by Marcus! We are so lucky to be able to see a movie theater at the beginning stages of construction. It is really cool to see the space taking shape!

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These two spaces on the south end of the property will be the new home for Merle Norman Cosmetics and Orange Theory Fitness. 

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April 26, 2019  |  Outback Steakhouse breaks ground on the SE corner of Brookfield Square. The brand new restaurant plans to open this Fall.

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April 1, 2019  |  Marcus announces bringing Movie Tavern to Brookfield Square, instead of BistroPlex! Movie Tavern will include eight auditoriums, each complete with Marcus’ mainstay amenity, DreamLounger reclining seats. One auditorium will feature a SuperScreenDLX screen, an “immersive” Dolby Atmos sound system and optional heated seating. Read the entire announcement here.

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March 30, 2019  |  The new mall concourse is really taking shape! 

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March 21, 2019  |  Scott Oleson, General Manager, and Melissa Cavanagh, Marketing Director, with Brookfield Square took some time to answer questions about the redevelopment and other changes at Brookfield Square. Take a look at the video here.

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March 13, 2019  |  The sun was shining so we took a few pictures of the redevelopment progress!

A hole in the wall is needed to extend the beam which will support the extended mall concourse. 

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Imagine yourself standing in the new mall concourse, peeking into the gigantic windows at the fun and excitement happening inside WhirlyBall. 

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Here's a look at the [soon to be] extension to the mall concourse from the outside. 

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This will look very different in a few months. This is looking into [what will be] BistroPlex. You can see the mall walkway in the center and the walls for WhirlyBall on the left side of the photo.

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This is the front of WhirlyBall. Who's excited!?!

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March 1, 2019  |  A look at the redevelopment from overhead.

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February 28, 2019  |  Bar Louie opened its newly remodeled 6,500-square-foot space on the East side of the shopping center! The restaurant offers indoor and outdoor dining, cocktail seating and several flat screen TVs, perfect for game day, all in a relaxed environment with an urban feel.

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February 6, 2019  |  We met a major construction milestone today when WhirlyBall and BistroPlex by Marcus went vertical! Huge pre-cast concrete slabs are going in. It's cold outside but there's excitement in the air!

Pre-fab concrete slabs for BistroPlex are being installed!

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Looking at the new walls for WhirlyBall from the windows in the South wall.

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Construction has begun on the inside corridors, as well. The South end interior will be extended between BistroPlex and WhirlyBall. Here's a behind-the-scenes look (literally).

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December 18, 2018  |  Uncle Julio's opened its newly constructed 9,000 square foot eatery at Brookfield Square!  The first in Wisconsin, Uncle Julio’s has 30+ restaurants in eight states. The restaurant has an open concept kitchen and boasts an outdoor patio, an indoor/outdoor patio, and a patio for private parties. 

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December 11, 2018  |  Club Champion, the largest premium golf club fitting retailer in the United States, opened its Brookfield Square location! The 3,000 square foot store is the first in Wisconsin. Located on the east side of Brookfield Square next to University Bookstore, the specialty retailer offers golf club fittings for drivers, irons, wedges, putters, and more. Club Champion also offers one of the widest selections of golf clubs, shafts, and grips in the country.

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November 27, 2018  |  WhirlyBall breaks ground and begins construction! Read more about it in the Milwaukee Business News here and the Milwaukee Journal Sentinel here.

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November 20, 2018  |  We are excited for Uncle Julio's to open in December! Let's take a look at the progress on the inside of the restaurant. Wow, it looks amazing!

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November 20, 2018  |  Renovations continue at Club Champion, located next to the University Bookstore. Club Champion is scheduled to open in early December! Here's a sneak peek inside.

Golf enthusiasts, get ready to be wowed!

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October 26, 2018  |  Today, Brookfield Square Drive re-opened! Thank you for your patience and please drive carefully!

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October 10, 2018  |  Visit Brookfield held the Groundbreaking Ceremony for the Brookfield Conference Center. The Brookfield Conference Center is a part of the continued revitalization of the Bluemound Corridor area into a dynamic visitor and entertainment destination. The conference center plans to open in 2020.

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September 25, 2018  |  We are excited to add a rendering of the new entertainment venues to the south wall.

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September 4, 2018  |  A clean slate. The space is clear and ready for the new construction process to begin. 

On the other side of this wall are the amazing stores and restaurants on the East side of Brookfield Square--Jason's Deli, Blackfinn Ameripub, Naf Naf Grill, The University Bookstore, and soon-to-be Club Champion. This is the future site for Marcus BistroPlex.

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This is where WhirlyBall will be built.

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August 24, 2018  |  Looking through the windows at Brookfield Square... there are so many great things to come.

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August 14, 2018  |  We've talked a lot about the demolition of the former Sears space at Brookfield Square. Let's take some time to talk about the new construction happening. This is the really exciting part! 

What's coming to Brookfield Square?

  • WhirlyBall offers a full dining and cocktail experience, plus lasertag, bowling, billiards, video games, and WhirlyBall! What is WhirlyBall? According to their website -- It’s the endorphin inducing answer to your typical outing! Experience something truly fun and unique as the exhilarating game of WhirlyBall combines lacrosse, hockey, basketball, and bumper cars in a game of skill coupled with a touch of chance. Click HERE to visit WhirlyBall's website. 
  • BistroPlex by Marcus Theatres is not your typical movie theatre - it is an entertainment destination! You'll love the state-of-the-art auditoriums, all featuring in-theatre dining and DreamLounger recliners. BistroPlex is a "restaurant that serves movies" - how cool is that? Click HERE to visit BistroPlex's website.
  • Uncle Julio's is an upscale restaurant serving the best authentic made-from-scratch Tex-Mex and Mexican food! Leave your worries behind and enjoy some of the freshest and highest quality food in a fun, warm setting at Uncle Julio's.
  • Outback Steakhouse is relocating it's Moorland Road location into a fresh, new restaurant here at Brookfield Square. Click HERE to visit Outback Steakhouse's website.
  • Club Champion is the largest, company owned #1 premium golf club fitting retailer in the United States. They offer the finest technology for custom golf club fitting. The store will be located in the space next to The University Bookstore on the East side of Brookfield Square. Click HERE to visit Club Champion's website.

With all of this excitement, let's take a look at the redevelopment progress.

Ladies and gentlemen, we have walls going up for Uncle Julio's! 

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This photo gives you a nice idea of the size of the footprint for the new Uncle Julio's restaurant.

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Here's the view from the South end of the construction site.

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If you happened to be at Brookfield Square today, you may have seen us putting up our new fence banners! We hope these banners help communicate all of the exciting changes that are happening. We would also like to remind you that our retailers are OPEN during construction. There's plenty of parking on the North end of the building and we look forward to re-opening more parking soon! We appreciate your patronage!






August 1, 2018  |  The demolition phase of the former Sears space is nearly done! Click HERE to watch a FaceBook Live video we did on the construction site. 


July 19, 2018  |  Look at the progress in the demolition of the former Sears space! Demolition will be wrapping up in August! This is the view from the windows inside the shopping center--yes, there are windows so you can see the renovation process with your own eyes! The photos were taken 4 weeks apart--the first photo was taken in June, the second photo was taken in July. #Progress

Looking through the window--June 2018.


 Looking through the window--July 2018.


BistroPlex by Marcus and Whirlyball will begin construction in September. Uncle Julio’s construction is underway and is scheduled to open this Fall. Outback Steakhouse construction will begin soon with plans to open in early 2019. 


We look forward to re-opening much of the parking areas on the Southeast side of the property prior to November. [insert applause and fireworks here]


June 20, 2018  |  Demolition of the former Sears space is in full swing. Did you know that approximately 85% of the materials are recycled? Metals are separated using a magnet and the concrete is ground up and re-used at the construction site. We love that!

You can keep an eye on the construction process by peeking through the windows located at the South end of the shopping center.

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General Manager, Scott Oleson, discusses the building plans for the Sears redevelopment at Brookfield Square.

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Fun fact: All of the HUGE construction machinery is serviced on a weekly basis to help prevent downtime on the project. 

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Looking for a room with a view? These 'rooms' used to be the management offices in the Sears store.

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Do you see that big blue thing? That used to be located near the center of the Sears building. How's that for perspective? If you know what that big blue thing is... please let us know on our Facebook page:). We have a prize for you if you do!

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You will see (what seems like) miles of construction fencing for the next several months. It's definitely a necessity with a project of this magnitude. But, we're looking forward to the day when it comes down :).

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The project generates tons (literally) of concrete block and bricks. Most of these materials are ground up and re-used on the job site. #Awesome

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Now, that's a huge pile of rubble. 

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It's hard to imagine what this space will look like in a few months. We'll keep you updated on the progress!

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This is an interior view of the Sears building as it is being demolished. Who doesn't love a creepy old set of escalators?

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April 3, 2018  |  CBL Properties announced the first phase of redevelopment plans for the former Sears building at Brookfield Square in Milwaukee, Wisconsin. The redevelopment will deliver new dining and entertainment options, including new-to-market entertainment concept, WhirlyBall, and BistroPlexSM from Marcus Theatres®, which combines dining and movie-going in every auditorium.  Construction on the project is set to begin in early April.  Planning is underway for additional phases of the redevelopment, which will include new dining options and other non-retail uses. Read the entire press release here.